BIFA launches industry/schools recruitment campaign


The British International Freight Association (BIFA) is launching a campaign to encourage its members to work with schools to promote careers in logistics, forwarding, and the supply chain, and encourage students to consider them.

With schools returning for a new academic year, BIFA also is equipping its members with materials to help them promote careers within the freight and logistics sector to students.

During September, BIFA members will be given literature full of ideas on how to promote business and the industry as a career option.

The promotional material is the first part of a wider ‘industry inspiration program’ that will help members to highlight to students the available routes when making career choices, identify the core values and behaviours required when applying for jobs, and provide advice that may encourage young people to broaden their horizons.

Carl Hobbis, executive director, and training development manager, said: “Industry promotion is one of BIFA’s key roles and part of that is encouraging logistics as a career path. We see career guidance via school events as being key to that.”

Whilst the trade association has its own plans to have more proactive engagement with schools, it hopes that the literature will inspire members around the country to do something locally.

BIFA believes that schools need employer engagement and apart from the blue-chip organizations, many members generally don’t know where to start or who to approach, so it is encouraging those members to reverse this and reach out to schools in their vicinity.

Hobbis added: “Since the Brexit vote and the onset of the Covid pandemic, global supply chains have been in the news more than ever, so what a great time to encourage someone to consider a career in the international freight sector that manages those supply chains.”

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.