Cathay Pacific launches Asia’s first Corporate Sustainable Aviation Fuel Programme

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Cathay Pacific is launching its pilot Corporate Sustainable Aviation Fuel (SAF) Programme, the first major programme of its kind in Asia.

The programme provides corporate customers the opportunity to reduce their carbon footprint from business travel or airfreight by contributing to the use of SAF uplifted for the first time from Hong Kong International Airport (HKIA) on Cathay Pacific flights.

Cathay Pacific is kick-starting the programme with eight corporates as launch customers, including AIA, Airport Authority Hong Kong (AAHK), DHL Global Forwarding, HSBC, Kintetsu World Express (KWE), PwC China, Standard Chartered, and Swire Pacific.

As leaders in corporate climate action, the launch customers are committed to reducing the climate impact from their business travel and/or airfreight activities by helping to facilitate the wider adoption of renewable energy by the air transport industry through the use of SAF.

Chief Executive Officer Augustus Tang said“We continue to pioneer our industry’s move towards more substantial use of SAF, especially in Asia. “Last year, we were among the first carriers in the world to announce a target of 10% SAF for our total fuel use by 2030.

“We have made significant progress since then and are pleased that uplifting SAF from HKIA is now a reality with the strong support of the local authorities and fuel suppliers.

“In addition to our launch corporate customers, we have received a very enthusiastic response from other corporates and we welcome other interested companies to sign-up to reduce their indirect emissions from flight-related activities. “Climate change is a global challenge and we need to work together to tackle it. “We see the launch of this Corporate SAF Programme as an important step for us to engage other like-minded organizations, and a first step in sending an important demand signal to the SAF supply chain that there is firm interest in the region, not only from airlines, but also the aviation value-chain all the way to end-users for both passenger and cargo transportation.”

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.