The Cool Chain Association Launches New Logo and Website at its seventh global perishables event

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The Cool Chain Association (CCA) welcomed over 60 delegates to its Seventh Global Perishables Conference held virtually.

The Cool Chain Association has launched a new logo and website as part of its drive to grow membership and further support a more quality-driven temperature-sensitive supply chain.

The new branding reflects CCA’s efforts to encourage collaboration in the cool chain community, with the new website providing easy access to information about ongoing projects, as well as downloadable white papers and case studies.

The new-look was revealed at the CCA’s Seventh Global Perishables Event attended virtually by over 60 delegates yesterday.

There has perhaps never been a more pressing time for our community to work together and drive quality in the temperature-sensitive supply chain,” said Stavros Evangelakakis, Chairman, Cool Chain Association (CCA).

“CCA provides a neutral platform to facilitate collaboration with the aim of reducing food loss and waste, as well as benefiting the pharma industry. “Our new look is a reflection of our renewed vision to grow membership and drive quality-driven change in the industry.”

Delegates at the Perishables Conference were updated on CCA initiatives including its new Technical Committee, which aims to assist, analyze, study, and manage critical points affecting product quality along the value chain, as well as developing standards, and initiating projects.

“We welcome any suggestions for projects that will progress the ambition of the Association to reduce waste and loss and improve the quality, efficiency, and value of the cool supply chain,” said Nicola Caristo, CCA Secretary-General; Airline Partner Manager, SkyCell AG. “It allows us to concentrate efforts and resources on specific topics and projects, whilst showcasing the benefits of joining the Association to cool chain companies through white papers and proof of concept.”

Delegates heard an overview of the perishables market in South Africa from Lucien Jansen, Chief Executive Officer (CEO) of the conference platinum sponsor PPECB.

The event was also sponsored by shipping line MSC and terminal operator FPT.

Dr. Radhika Batra, Founder and President of Non-Profit Organisation (NPO) Every Infant Matters, the CCA’s chosen charity, spoke about reshaping healthcare to make it more accessible.

The CCA holds both perishable and pharma events, with the next event to be held in 2022.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.