Wiremind Cargo’s revenue optimisation system is a CargoTech first


Leading French technology specialist, Wiremind Cargo has enhanced its CargoStack CMS suite, adding a unique Revenue Optimization System developed under the CargoTech innovation umbrella.

Wiremind Cargo has added a revenue optimisation system module within its CargoStack cargo management system (CMS) suite.

The module, which has been developed under the CargoTech innovation umbrella, is designed to help sales staff and flight controllers in three key aspects of their job.

For revenue management, the system recommends an entry condition, or “hurdle rate”, to help flight controllers to decide on which bookings to accept on the flight.

For pricing, a rate recommendation for spot requests is provided.

Plus, for overbooking, the system provides advice based on the expected show-up rate of booked cargo.

The system also offers flexibility by allowing rules to be set by the user, especially in cases where there is less data, such as on a newly launched route.

Key market insights are provided to help decision making. For revenue management and pricing, those insights include live market data (capacity and demand).

Wiremind Cargo chief executive Nathanaël de Tarade said: “In an industry-first software, our advanced data science algorithms leverage the data available in CargoStack together with live and historical market demand information based on aggregated search data. The result is a fast and convenient tool providing clear analytical insights, and one that Sales Steerers & Flight Controllers will actually use because it really does make their life easier.”

The tool is scalable, too. “A small airline does not have the same processes for revenue optimisation as larger ones do, so we adapt our system to the appropriate use case,” he explained.

Software as a service CMS CargoStack is designed to offer interaction between airlines, GHAs, GSAs, and forwarders, providing visibility and control along the entire operational chain from product placement through to flight loading.

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Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.