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Cathay Pacific and Unilode conclude successful trials for track and trace

Devender Grover by Devender Grover
April 14, 2023
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Hong Hong based carrier Cathay Pacific has been working with Unilode Aviation Solutions and OnAsset Intelligence to enable end-to-end shipment tracking with real-time information and has reported that the trials were a success. Cathay Pacific has undertaken a proof of technology trial of Bluetooth low-energy (BLE) beacons in the Cathay Pacific Cargo Terminal, the airline’s cargo hub in Hong Kong.
The trial, in harness with Unilode Aviation Solutions and OnAsset Intelligence, focused on the practicality of using these wireless devices in the multi-storey, concrete surroundings of the cargo terminal. Results have proven successful and have enabled the airline to prepare for a proof of concept with actual shipments.
Next-generation track and trace is a part of Cathay Pacific’s digital strategy, to help answer the industry’s need for greater transparency along the air freight journey.
The ambition is to provide customers with real-time tracking of their cargo shipments with multi-dimensional readings. The use of BLE means data can be captured automatically.

Cathay Pacific general manager for cargo service delivery, Frosti Lau said: “It’s important to explore technologies that work towards the air freight industry’s aim of offering both customers and operators transparency and data accuracy throughout the entire supply chain.”

Unilode chief executive officer, Benoît Dumont said: “Our recent field trial with Cathay Pacific proves that our approach to digitalisation, including benefit realisation and technology choices, is on the right track to provide the industry with sustainable and compliant unit load device (ULD) tracking data and services. Unilode is committed to explore other digital initiatives for Cathay Pacific within 2018.”

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Devender Grover

Devender Grover

Devender was born in the year when the Beatles Group was formed. He holds two master’s degrees in English Literature and Public Administration. He also has an Honors degree in English Literature and a post-graduate diploma in Corporate Communications and Public Relations. He was closely associated with the Indian State Transport Undertakings and Ministry of Transport in his role as Corporate Communications and PR specialist for over two decades handling domestic and international organizations. He ventured into business forming his own Media House, Profiles Media Network Private Limited which is now a twenty years old company. Excelling as an editor, Marketing, PR, Anchor, and Advertising specialist, he is now expertly navigating the world of social media. A widely traveled professional internationally, Devender has a deep understanding of the Air Cargo, Cargo Business, Cargo Airports, Freighters and Cargo Industry at large.

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